Hopefully, you already want to create a workplace that your employees will love. But if you need a little extra motivation, good news: having happy team members is also great for your bottom line. Let’s explore how having satisfied and engaged employees leads to better branding for your company.
You’ll Create Brand Ambassadors
Every company leader dreams of having advocates, or people who are so happy with your product or service that they voluntarily advertise it to others.
However, if you’re solely focusing on turning customers into advocates, you’ll miss out on an incredible opportunity. Your employees can be even more effective than your customers as brand ambassadors.
Not only are employees intimately familiar with your culture, history, and products, but consumers trust their opinions.
When employees are genuinely enthusiastic about their employer and job, they’ll spread the word on social media, to their friends, family, and acquaintances, within their professional network. Public perception of the company will go up dramatically.
You’ll Increase Your Online Impact
These days, there are many ways customers can research your company: Yelp, Facebook, Twitter, Glassdoor, Payscale, Instagram, and so on.
Your employees control a huge amount of the information on those sites.
Not only can they directly post about your company (and believe us, they do), but their behavior and mood influences what customers say online.
For example, if a customer has a great experience with a cheery, helpful service representative, she will probably give you a glowing review on Yelp. However, if the representative is disgruntled and unhelpful, her review won’t be favorable.
Ultimately, the best way to maintain a good online reputation is to keep your employees happy.
You’ll Strengthen Your Values
The more satisfied your team members are, the more they’ll hold to your company’s values and mission. Just look to Zappos for proof.
The principles you work by are a huge part of your brand, so having employees that will follow them is crucial.
You’ll Avoid Bad Press
The New York Times exposé of Amazon’s grueling culture shows just how dramatic the consequences can be when your employees aren’t happy.
Not only did every mainstream media outlet cover the story, essentially guaranteeing that all of Amazon’s customers (and many others) saw it, but people started calling for an Amazon shopping ban.
Every year, lists ranking the worst company cultures are published and shared across the web. You might not be big enough to be included on these lists; however, the culture you create now will shape the culture of your company in the future. Avoid negative attention months or years down the line by continually emphasizing employee happiness.
If you suspect that your employees aren’t as satisfied as they could be, don’t worry: That’s what we’re here for. Check out our employee engagement resources.
About the Author
Aja Frost is a freelance writer who covers career, lifestyle, current events, and social justice. Say hi to her on Twitter.
Tags: avoid bad press, company branding, company values, happy employees